Box and Dropbox brought easy file storage and sharing. The rise of smart phones in the early 2010s brought with it a new surge of workplace productivity tools that made mincemeat of everything that had come before them. But today, waves of consolidation are leaving people with fewer real choices. Slack first succeeded with small teams who wanted to accelerate their work, and was often dragged into organizations by early adopters. )īut it also feels like the end of an era - one where workers gained new power to bring their own tools to the office, and decide for themselves how they wanted to get work done. (Ben Thompson offers a typically excellent rundown of the opportunity here for both Salesforce and Slack. The deal, which values Slack at $27.7 billion on revenues of $833 million over the past year, has largely been greeted with cheers. That disparity helps to explain why Slack sold itself this week to Salesforce. In its letter, Slack warned Microsoft that “Slack is here to stay,” adding: “we’re just getting started.” But the 4 million users it had at the time would increase to just 12 million four years later, while Microsoft - which added Teams to its 365 bundle without increasing the price - took Teams from zero to 115 million users. The occasion was Microsoft’s launch of Teams, a Slack clone that would come bundled with the company’s popular Office 365 suite of products. That’s when the upstart communication startup published an open letter to Microsoft in the New York Times, offering the tech giant an insincere “welcome” to the world of workplace chat software.
Slack’s life as an underdog darling of Silicon Valley ended on November 2, 2016.
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